Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Here we go again—just as we dig into summer, the busy back-to-school and holiday shopping ...

You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe ...

Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a ...

Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the ...

Opinions expressed by Entrepreneur contributors are their own. Increasing a sales conversion rate even slightly can have dramatic revenue/profit impacts. Tracking where and how potential sales are ...

Mobile landing pages convert 8% worse than desktop despite 83% traffic share. New data reveals how simple fixes recover lost ...