Pound the alarm, alert everyone you know and get your credit cards ready — one of the buzziest beauty brands stepped into unprecedented quarters for the first time, so much so that it’s one of the ...

Get the lashes of your dreams with this mascara formula that delivers a 24-hour full-fan effect, which is smudge-proof, water-resistant, humidity-proof, sweat-proof, and ophthalmologist-tested. If you ...