For those looking to create a smoother silhouette or reduce bust projection, minimizer bras can be a game-changer. But finding one that fits just right—without sacrificing comfort or style—can feel ...

Attention, women of New York: You need new bras. There’s only about a 10% chance your bra fits — and that’s a generous estimate. Many of New York’s top bra fitters admit they go days without seeing a ...

"The biggest mistake is not getting a professional fitting," says Intimacy bra-fit stylist Dee Binyard. And go twice a year: Weight changes and pregnancy can impact breast size. Women often get a band ...

Let's call it like it is: the perfect-fitting bra is sort of the unicorn of the shopping world. Unfortunately, it's probably also one of the most important things you shop for. After all, there's a ...

Women worldwide have one thing in common, ill-fitting bras and straps that slide down. Typically, women are wearing the wrong size bra -- usually too big -- and once that is resolved, it may help with ...

Helena Kaylin wants to change the way we develop bras. The founder of Mindd Bras and an expert on bra development was fed up with fact that eight out of ten women wear the wrong size bra. “So 80% of ...