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GoDaddy’s Super Bowl spot is a tie-up with Walton Goggins to showcase the actor’s real eyewear business, which he is portrayed as having developed using GoDaddy’s AI-powered enterprise tool, Airo.

This recently release GoDaddy Super Bowl ad, featuring a puppy that is sold online and then dispatched to its new owner, has been pulled following a blacklash from animal advocates.

Britney, Beyoncé and Pink’s Pepsi commercial could have been Super Bowl ad gold — only it never actually aired in the U.S.