For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game. Through the years,

Walton Goggins, a Birmingham native and actor in the hit series “Justified,” "White Lotus" and "Fallout," will star in his first-ever Super Bowl commercial for GoDaddy Sunday. In the commercial spot,

Football is great, but what’s a Super Bowl without a whole lot of celebrity cameos and promotions for products? The Super Bowl will air on Fox starting at 6:30 p.m on Feb. 9. And advertisers have paid millions upon millions of dollars to get their commercials in front of that audience.