Global marketing refers to the practice of conceptualizing, producing, placing, and promoting a company’s products or services worldwide. This approach not only targets customers across different ...

To maximize revenue by reaching millions of new American immigrants and other untapped markets, ProSiebenSat.1 Welt (www.ProSiebenSat1Welt.com) has signed an agreement with leading multicultural ...

Winning marketing strategies and tactics that are successful in one region may fall completely flat in another. Communicating to customers across cultures and leading marketing professionals around ...

In August, I made a bold prediction: traditional advertising, as we know it, will be dead by 2030. This seems to have kickstarted a wider discussion around the future of advertising in 2030 and beyond ...

Campaign's China Summit 2025 returned to Shanghai on February 27 last month, convening more than 100 senior marketers, branding experts and agency professionals to discuss cross-border strategies ...

With global financial digitalization accelerating, competition in the financial app market is intensifying. Marketing strategies are evolving rapidly and have become essential for user acquisition and ...