Necessity is the mother of invention, and this mom saw a need. Sharon Choksi, a co-founder of the clothing brand Girls Will Be, first got the idea to launch a line of comfortable girls’ clothes when ...

As the mother of a 4-year-old girl—as well as a card-carrying feminist with a PhD in women’s studies—I find myself struggling with exactly what it means to raise a daughter in 2020. When Ella was born ...

A woman named Sharon Choksi got so fed up with not being able to find clothes for her daughter that would not be short, tight and pastel, she decided to come up with her own clothing line. This is how ...

If you have a daughter like I do who hates dresses and abhors anything pink, sparkly or with ruffles and frills, you are pretty much out of luck if you head to most of the major retail stores. What ...

Dear Pinup Girl Clothing- our closets need a section devoted purely to your shapely dresses, swinging skirts, and the new Overlook Hotel inspired collection. Fans of The Shining will no doubt know the ...

“Mum have you seen these?” my nine-year-old daughter cries in delight as she shoves her hands into a previously undiscovered pair of pockets in her new dress. I know that delight. Most women do.