Many of the discounted dolls have already sold out, but the blue-haired Truly Me doll, last year’s holiday special-edition ...

American Girl’s two limited-edition “tinge” Collector Series dolls — a glammed-up Glinda and a green-washed Elphaba — quietly ...

To that end, these are the best toys and gifts for 5-year-old girls this year. Some have earned high marks in the Good ...

NEW YORK — American Girl dolls are getting a new home — Toys R Us. In addition to its own stores, the doll brand with a devoted following of little girls and their moms will have its own area within ...

This is the second in our series Broad Thinking, a column from 4B collective on how to design for women.–Eds A strange thing has happened. As the world has embraced voting rights for women, dads who ...

If “girl power” took human form, it might very well look and behave like the Powerpuff Girls. This popular cartoon series features three crime-fighting youngsters who protect the fictional city of ...

Nerf Rebelle's latest "blasters" target the girls who loves to spy. — -- Toy maker Hasbro is targeting the girl market by making toy gun play a more social activity. Hasbro brand Nerf Rebelle's ...

Caught on camera in the “pink aisle” of a U.S. toy store, 5-year-old Riley posed a multibillion-dollar question: “Why does all the girls have to buy pink stuff and all the boys have to buy different ...

For years, American Girl stores were the kiddie version of a luxury boutique: well-appointed, filled with pricey merchandise, and offering frills such as spas and salons. Now, the doll brand is going ...