Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on ...

Kendrick Lamar’s second Gatorade ad uses “peekaboo” and a powerful voiceover to explore how loss fuels greatness. As the first musician to front a Gatorade campaign, Lamar continues to redefine how ...

*Kendrick Lamar takes center stage in Gatorade’s latest commercial, marking a historic moment as the first musician to front the brand’s campaign. The ad, part of the 2025 “Lose More. Win More.” ...

Add Yahoo as a preferred source to see more of our stories on Google. Many Gatorade products on store shelves - The Image Party/Shutterstock Gatorade plays an important role in American culture. It's ...

WNBA All-Star weekend is a celebration of the league's growth, but also a reminder of the game's incremental progress-and Gatorade has the game film to prove it. In its newest campaign, "Let Her Cook, ...

DALLAS — In a new Gatorade ad, Cooper Flagg and Dirk Nowitzki joined forces to make it clear that Flagg is not the next Dirk; he's the first Cooper. Flagg, the No. 1 pick of the NBA draft and Mavs ...

A fan-favorite Gatorade flavor may be returning thanks to a push from Caitlin Clark. The sports drink maker has been slowly teasing the return of its early-2000s flavor, Rain Berry, a light-purple, ...

Add Yahoo as a preferred source to see more of our stories on Google. Kendrick Lamar’s second Gatorade ad uses “peekaboo” and a powerful voiceover to explore how loss fuels greatness. As the first ...