RKT is building a vertically integrated "flywheel" to capture mortgage volume when rates fall in 2026. RKT's combined servicing base nears 10M homeowners and about $2.1T UPB, fueling low-cost leads.
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Flywheel - explained
How does a flywheel work? What is a flywheel? This video looks at the importance of flywheels and their purpose within an engine setup. The larger the flywheel, the smoother the torque delivery of an ...
Rocket Companies, Inc. RKT is building a mortgage flywheel designed to accelerate when the cycle turns. Its vertically integrated platform, expanded through the Redfin and Mr. Cooper acquisitions, is ...
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