After 65 years, a Palm Beach fashion mainstay's logo is getting a refresh. The Lilly Pulitzer logo update kicks off a refresh for the brand to mark its 65th anniversary, with the new logo rolling out ...

The Italian luxury fashion brand Gucci has made a comeback in recent years. That's according to ModeSens' chief marketing officer, Krystle Craycraft, who works with 12,000 luxury brands such as ...

Fashion trends may come and go, but some of America's most iconic clothing lines have entranced multiple generations of shoppers with classic designs and familiar logos. From Brooks Brothers, which ...

The world of fashion is always on the move, with new trends and styles popping up all the time. But even as we look forward ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

As globalisation brings fashion brands to new markets, branding is becoming even more valuable, as it can cultivate customer loyalty and boost revenue. Creating a strong brand identity, which leads to ...

A lot has happened in 2023 when it comes to style. Pharrell became Louis Vuitton’s creative director of menswear. Supreme released its first collaboration with Undercover in five years. Denim Tears ...

Tiger Woods may no longer be wearing the Swoosh on the golf course, but he’ll still be in “Sun Day Red.” At an event Monday evening near Riviera Country Club in Los Angeles, where Woods will make his ...

Whether you’re into streetwear, gorpcore, or high fashion, 2022 has been a great year for style overall. Brands like Supreme, Aimé Leon Dore, and Awake NY have maintained their freshness. Meanwhile, ...

To receive the Vogue Business newsletter, sign up here. Gala Marija Vrbanic, co-founder and CEO of Tribute Brand, started her career designing physical fashion. But, recognising the industry’s ...