You want to eat healthier, but can’t stop reaching for junk food every time you’re hungry. You want your kids to fold and put away their clothes, but you’re sick of asking—and reminding—them 27 times ...
It's been 15 years since a particular concept of behavioral science went mainstream. "Nudge theory", the notion that our behavior can be successfully influenced through "soft" interventions, has ...
Imagine removing a branch of the U.S. government, say the Supreme Court. What are the myriad ways that such an upheaval might reshape people’s lives? Policy makers and researchers probably would want ...
It takes effort to move a mouse, point the arrow toward a headline, and click down on a button. As a writer, I know this is true–I search on Google and read headlines all day, and I write headlines ...
Ever found yourself wondering why workers have absent minded accidents? It turns out our brains are engineered to optimize efficiency and respond swiftly. Most of our decisions aren't the result of ...
In economics, “homo economicus” (often translated as “economic man”) is a description of individuals as rational, self-interested agents who make decisions to maximize their own utility. It assumes ...
As the world continues to wrestle with COVID-19, it is not lost on me that we are existing within one large social experiment, watching as various states and countries make decisions that have the ...
As the world continues to wrestle with COVID-19, it is not lost on me that we are existing within one large social experiment, watching as various states and countries make decisions that have the ...
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