Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

Ethnographic market research (EMR) helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage.

Ieva Jusionyte MA’07, PhD’12 came to Brandeis from Lithuania in 2006. She is now an Assistant Professor of Anthropology and Social Studies at Harvard University, where she studies the implications of ...