Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Some think it started with YouTube and MySpace. Others point to mobile phones and text messaging. Still others say Google with its email, instant messaging and document sharing capabilities were ...

Case studies in using social with UC to find, reach, and collaborate, which in turn leads to business process improvements. As consumerization of IT continues its momentum, more and more companies are ...

When Nicholas Nunes was promoted to director of enterprise social media at BMO in 2018, the bank had seven different point solutions for its social media tech stack. "We had use cases that all lived ...

Sprout Social has been recognized as a Leader in the 2024-25 IDC MarketScape on Worldwide Social Marketing Platforms for Large Enterprises. This recognition highlights the company's innovative social ...

AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...

When it comes to social media management, generative AI tools can be hugely useful for helping with planning and scheduling, as well as automating routine elements of content creation. In fact, there ...