Supply-path optimization (SPO) is nothing new. But 2023 saw SPO become further cemented in the strategies of DSPs and SSPs for capturing market share. As a result, stakeholders on all sides of the ...
Supply-path optimization (SPO) conjures an image of supply- and demand-side platforms dueling it out to each render the other obsolete. But it’s actually not that dramatic. Publishers and buyers don’t ...
According to a Gitnux report, 88% of today's programmatic advertising transactions are real-time bidding (RTB) deals. However, 69% of buyers feel unconfident about purchasing inventory via automated ...
Several States Will Not Allow A Pink Sheet Penny Stock Company To Own Or Operate A Cannabis Business And Company Also Plans To Submit Our Application To OTC To Upgrade From Pink Sheets To OTCQB With ...
When it comes to adtech, transparency is now a top priority for buyers and publishers alike. In this piece, PubMatic’s Regional Director for Australia and New Zealand Peter Barry runs through all ...
We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic advertising. He shares insights on how AI enhances bid efficiency, ...
The support operations (SPO) medical section is integral to synchronizing the brigade combat team's (BCT's) concept of medical support. Unfortunately, many BCTs deploy to the Joint Readiness Training ...
The Soldiers of the 17th Combat Sustainment Support Battalion (CSSB) assumed the mission of the U.S. Central Command Materiel Recovery Element (CMRE) from the 1103rd CSSB on July 1, 2014. The 17th ...
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