Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Well-executed email marketing campaigns have been a mainstay ...

Your mailing list is a valuable asset – but if you abuse it, don’t expect much of a return. To mail or not to mail? That is the question marketers struggle with. On one hand, the contact list is yours ...

Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what ... "If ...

As an email marketer, you must maintain good email list hygiene. Failing to do so can lead to bounces, complaints and poor deliverability overall. Also, ignoring unsubscribe requests and spam ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’ve been in business for any length of time, you ...