For any product, the aspirational path to “premium” often requires packaging that befits its lofty ambitions. This holds true for TV as much as it does for high-end liquor. Once upon a time, a spirits ...

Few words are more popular in the media and advertising worlds than “premium.” When referencing content, in particular video content, everyone claims to be premium. There is a generally accepted ...

So, you found out you’re not a premium publisher. As everyone in digital advertising has heard by now, The Trade Desk recently ranked the top 100 publishers on the open web. The list followed the beta ...

What is premium advertising? At the OMMA Premium Display conference in Los Angeles Calif., several industry experts discuss their view on premium advertising. Arthur Chan, SVP Digital Marketing at ...

Research shows premium environments make for more effective campaigns. But in the current digital landscape, how do you define 'premium' and why does it make a difference? Venessa Hunt explains. Once ...

SANTA MONICA, Calif., July 25, 2017 /PRNewswire/ -- Sabio Mobile, the smarter mobile ad platform trusted by brands and agencies, announced today a "Validated Publishers" feature for its supply ...