Your frontline teams are your brand. They influence satisfaction more than any marketing campaign ever will. But they can't ...

Loyalty has always meant different things to different people, but unpacking the different perspectives could mean millions of dollars in sales revenue for CPG brands and grocery retailers. 84.51°, ...

Messaging needs consistency. Conflicting language across functions leads to confusion and erodes customer trust. Leadership drives change. Leaders must model collaboration, remove blockers and keep ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

The momentum behind loyalty has never been stronger. According to data from Mintel, the UK has seen a sharp increase in loyalty programme participation in 2025, with 80% of consumers actively engaging ...

Jai Rawat is the cofounder & VP of Product Strategy at Zinrelo. A successful serial entrepreneur with over 30 years of industry experience. The world is going through a period of massive change. While ...

The goal of all businesses is ultimately the same: to make money—whether by increasing revenue or improving profit. Now, to accurately measure performance over time and help the decision-making ...

In an increasingly competitive dining landscape, customer loyalty has become more crucial than ever for restaurants aiming to thrive. With diners faced with endless options, fostering a strong ...

Customer loyalty is the greatest reward in the cutthroat world of e-commerce. Getting a new client is costly. It is much more profitable to keep the one that already exists. A lasting business is ...

Ford topped the auto industry in customer loyalty during the first half of 2025, while General Motors Co. led among multi-brand manufacturers, according to a new analysis from S&P Global Mobility.

Teresa Cottam, founder and Chief Analyst at Omnisperience and author ofTelecoms Customer 2035, has issued a ruthless wake-up ...