Trust fuels connection. Transparent and ethical use of data builds confidence and encourages long-term customer relationships. Picture this. You’re scrolling through your favorite streaming platform ...

Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...

Loyalty promotions for age-restricted categories is a growing trend in the convenience channel. "Because age and identity verification can be proven via an app, it enables more effective marketing ...

Growth today isn’t about reaching more people. It’s about reaching the right ones, at the right time, with the right message.

L - founders of loyalty leverages AI-powered retail data and consumer insights to help retailers navigate economic uncertainty, margin pressures and shifting customer behaviour SYDNEY--(BUSINESS WIRE) ...

Customer loyalty is the greatest reward in the cutthroat world of e-commerce. Getting a new client is costly. It is much more profitable to keep the one that already exists. A lasting business is ...

For today’s consumers — especially younger generations — sustainability is increasingly a priority. They’re willing to change their behaviors (e.g. spending more on sustainable products), but they don ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...