FCB was awarded the DTC advertising for Hoffman-LaRoche’s two drugs, Pegasys and Copegus, that treat hepatitis C. Annual media spending for upcoming campaigns could exceed $30 million, sources said.

On October 28, 2019, Paxos Trust Company, LLC (Paxos) 1 received a time-limited (two-year) No-Action Letter from the Division of Trading and Markets of the U.S. Securities and Exchange Commission (SEC ...

Novartis shifted the DTC account for Diovan from Deutsch to Hill, Holliday, Connors, Cosmopoulos. Both Hill Holliday and Deutsch are Interpublic companies. There was no pitch for the business, which ...

In its shift toward a more DTC-driven business, Nike has notified another seven wholesale accounts that they will be shut down, according to Williams Trading analyst Sam Poser. Nike did not ...