As loyalty programs move from a novelty to a given, restaurants are rethinking their rewards platforms to be more personalized, customizable — and simply more fun — to grab consumers’ limited ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Loyalty cards have long given discounts to shoppers, but lately national grocery store chains are getting even more personal. They're offering... Worth The Deal? Groceries Get A Personalized Price ...