The latest shade to take off is “gingerbread red,” a color that has over 1.4 billion views on TikTok. It’s seriously perfect for winter — and not just because it has a cute, seasonal name.

Bordeaux-colored hair is the perfect cool-toned red thanks to its pretty mix of purple, burgundy, and brunette — and it’s a shade that’s easily tweaked, depending on your needs.

It's hard to obtain, and it's hard to maintain—if you have dark hair, you may have to bleach it before you dye it red, for example—and it can easily become to brassy or lose its vibrancy.

Cherry red has long been the color for it girls everywhere. Whether you’re drawing inspo from Dua Lipa, Rihanna, or the fashion influencers on your TikTok feed—it’s hard not to notice how ...

Add hair color to that list, too. Calico hair is familiar for millennials, as it’s a recycled trend from chunky highlights of the early aughts, says Ryan Dickie, a colorist at IGK Salon Miami.

Being able to properly categorize your skin tone is also essential when it comes to finding the right hair color for you. Your undertones can be cool, neutral, or warm.

In my experience, if you have cooler, more coppery-colored red hair like myself, it’s important to use a color-depositing shampoo that is a little more nuanced and not just one note of red. This ...

There’s classic orange red or if someone’s more goth they want deep cool red.” As with many Y2K-era-inspired trends, the only taboo, says Brownsell, is looking like you’re trying too hard.

This cherry-red hair color pops against cool skin tones like no other. If you want to be trendy but with a hue that actually looks good on you, you can't go wrong with this one.