The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now. When it comes to franchise success, continually striving for improvement is key. In the marketing ...
In theory, a product brand name can communicate a false advertising message, but it doesn’t happen often in practice. Such an instance was found to have occurred according to a recent decision by the ...
Pfizer recently announced a major multinational study involving some 20,000 patients to compare the safety of its COX-2 inhibitor Celebrex with over-the-counter painkillers, ibuprofen and naproxen.
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