A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...

Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end. And they’re almost ...

The difference between a tagline and a values statement comes down to size. A company's values statement encompasses the operation of the entire organization, whereas a tagline attaches itself to a ...

When you think of “the happiest place on earth,” what comes to mind? When I say that it “melts in your mouth not in your hand,” do you know what I'm talking about? Disneyland and M&Ms are two brands ...

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. • They beat him...they broke him...they betrayed him...but they could not ...

Three words. Billions of dollars. If you look at Nike revenues, the big money set in consistently after 1989, the year of the great “Just do it.” Did the words define the moment, or did they then ...

Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone ...

When you spend days and nights working on a startup, it can be hard to condense the core of your product down to a handful of words. For frustrated entrepreneurs and marketers alike, OneLiners.co ...

Following the announcement of a spinoff network, National Geographic is about to announce its first global tagline: "Live Curious." The company also is readying "Great Migrations," a seven-hour ...

CHARLESTON, S.C., Jan. 22, 2026 /PRNewswire/ -- Sales Focus Inc. (SFI), the sales outsourcing pioneer, announced the launch of its updated brand identity, including a new company tagline, "Trusted ...