With Covid-19 wreaking havoc among industries globally, it is more important than ever that businesses continue to understand their loyal customers and know how to attract newcomers. Central to this ...

If CRM systems are just IT systems, why are the projects so political? It's the people, processes and policies that are affected. Here are five warning signs that mudslinging may begin, as well as ...

It can be a challenging process when choosing a customer relationship management (CRM) system. One of the most critical aspects of implementing a CRM solution that works for your business is ensuring ...

In a previous piece for the Forbes Technology Council, I provided five tips every organization should keep in mind when selecting a CRM implementation partner. Now, I want to dig deeper and explore ...

When a customer relationship management (CRM) strategy is integrated with a firm’s overall strategic plan, it helps the firm perceive and respond to business and economic trends. CRM strategy starts ...

Implementing a Customer Relationship Management (CRM) system is a pivotal move for businesses aiming to enhance customer interactions, streamline operations, and drive growth. However, the path to a ...

Harvard University marketing professor Philip Kotler has a famous quote: “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing ...

Global CRM--the variables are staggering; the needs unique; the hurdles seemingly insurmountable. The ultimate goal, however, is the same: to have a single system that offers a 360-degree view of all ...

Switching from one CRM system to another is tricky. Read our guide on how to find the best CRM software, including tips to ...