It pays to ask the right questions long before you make your final decision or even draw up your shortlist of CDP vendors. The stakes are high when choosing a customer data platform (CDP) vendor.

CDP expectations adjusted. Organizations need more realistic CDP expectations to align with their capabilities in unifying and activating customer data. Composable CDP strategy. The trend toward ...

A CDP represents the ‘New Data Order’ that will serve as the foundation for enterprise’s digital transformation by creating transformative digital experiences that are guided by real-time and ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, CEO and founder of ActionIQ ...

In the age of accelerated digital transformation, many growth-focused brands are integrating customer data platforms (CDPs) to achieve a single view of their customers and use that data to create ...