For decades, promotional merchandise has been underestimated. But just as digital, social and traditional media channels have matured, so too has merchandise. It’s become a sophisticated marketing ...

As promotional products evolve into long-term brand assets, new trends are shaping merchandise decisions for brands in 2026. SEATTLE, WA, UNITED STATES, January 27 ...

When it comes to growing a business, there's definitely a wrong way to do branded merchandise. "A very old-timey thing to do — which companies are still doing for some reason — is that they just put ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

Amanda Hofman is the Co-Founder and CEO of Go To Market, an enterprise specializing in sustainable and standout branded merchandise. Amanda’s journey into this venture was inspired by the challenges ...