Cultivating consumer loyalty is one of the most important aspects of brand-building, and some companies do a better job than others in inspiring that sort of customer devotion. Global research ...

From tapping into the comforting pull of nostalgia to leading innovative, AI-driven personalization, today’s marketers are navigating a dynamic landscape where emotional connection meets technological ...

SAN DIEGO, June 25, 2025 /PRNewswire/ -- The path to purchase has splintered, and Gen Z is in the driver's seat. According to SOCi's 2025 Consumer Behavior Index (CBI), younger consumers are building ...

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but ...

It's a win for both NBC and ABC when it comes to customer rankings based on engagement and loyalty, as determined for the 28th consecutive year by Brand Keys. At the same time, FOX News Channel ...

What’s changing is where growth is coming from, how travelers plan, and what actually drives loyalty in an AI world.

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Staying afloat—never mind growing—in the tightly packed, highly competitive commercial environment that typifies the modern marketplace demands a lot from a business. Chief among the survival skills ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

DUBLIN--(BUSINESS WIRE)--The "South Korea Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...