What’s changing is where growth is coming from, how travelers plan, and what actually drives loyalty in an AI world.

Customer loyalty this year is built on a combination of generative artificial intelligence, always-on customer experiences, and brand experiences that customers actually want, according to Brand Keys, ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Bad publicity can shake a company’s reputation and erode hard-earned customer trust. But setbacks don’t have to define a brand forever—how leaders respond can determine whether loyalty is lost or ...

Brand Keys’ latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names, winning consumer devotion in years, not decades. It used to take decades — and plenty of ...

Hotel groups must ensure that short-term performance marketing doesn’t quietly erode brand loyalty, which may be key to unlocking bookings driven by agentic AI. The rise of AI-powered search and ...

“When it comes to travel, is loyalty dead?” travel expert and Seattle Times contributor Christopher Elliott asked in his Sept. 2 column. After another busy summer travel season, Elliott found that ...

S&P Global Mobility has published a study on the year-to-date status of brand loyalty in the automotive market so far in 2025. The brand loyalty rate sits at 51.1 percent in 2025, which is down from ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...