Ultimately, the goal of any marketing plan is to increase sales of your product or service, a process which often begins by developing an awareness of your brand. But before outlining the aims and ...

You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts. Marketing and sales are important, but ...

Co-founder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their customer service processes. Have you ever wondered why some brands seem to stick in your ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Brand awareness is an essential piece of brand equity, as it captures prospective consumers and guides them into the customer journey where the consumer consideration set lies. Most of the time, ...

It’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. This guide offers some helpful tips to help you boost your brand’s ...

Content marketing continues to be one of the most powerful methods for driving targeted traffic and winning over new customers – and it shows no signs of slowing down in 2022. In fact, new strategies ...

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.