The refreshed character arrives as part of Blue Bunny’s broader brand evolution to be introduced in its upcoming national ...

Blue Bunny ice cream has enhanced its products and packaging and has also introduced a brand ambassador named Blu. To commemorate the comprehensive brand re-launch, Blu debuted in Blue Bunny's ...

LE MARS, Iowa | The Le Mars-based maker of Blue Bunny ice cream has reached back to the past for inspiration for a new logo and “mascot.” Wells Enterprises recently introduced “Blu,” which the company ...

Things are hopping in the product-testing department of frozen treats brand Blue Bunny. A year ago this month, Blue Bunny introduced its new CEO—an animated blue bunny named Blu—along with rabbit ...