adexchanger

CAPI Isn’t A Band-Aid For Cookie Deprecation. It’s An Essential Solution

With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI). But that’s a dangerous assumption ...
MarketWatch

Bridging the Outcome Gap: IAB Unveils New Guide Urging Industry-Wide Adoption of Standardized Conversion APIs (CAPI) for Connected TV

NEW YORK, Oct. 30, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB) today released "The Role of CAPI in Closing the Outcome Gap for CTV," a first-of-its-kind industry guide that defines ...
Forbes

Resilience Through Conversion APIs: Future-Proofing Your Marketing Strategy

Heidi Bullock, CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. With increasing privacy regulations, changing consumer ...
adexchanger

Yahoo Joins The CAPI Trend With The Launch Of Its Conversions API

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms, such as Snap, TikTok and Pinterest, with ...
Advanced Television

IAB unveils guide urging industry-wide adoption of standardised CAPI for CTV

The Interactive Advertising Bureau (IAB) has released The Role of CAPI in Closing the Outcome Gap for CTV, an industry guide that defines how Conversion APIs (CAPI) can unlock the full performance ...