You’ve toyed with the idea of using email marketing for your plumbing business but decided against it because you’re worried customers will complain that your emails are spam or that you’re sending ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

Nothing in email marketing is static because ESP technology, inbox providers, and—most important—people's behaviors are constantly changing. That change extends to the email newsletter, a mainstay of ...

Email marketing specialist, Sign Up, has launched a creative competition to help share email best practice within the marketing industry. Open to both B2C and B2B brands, Sign Up is looking for the ...

Email is an efficient, cost-effective, and environmentally friendly way to communicate with large groups of people. However, non-strategic use of mass email can reduce employee productivity and hinder ...

Email marketing has the highest return on investment (ROI) of all marketing tactics, so it’s important to find the right email marketing software that will support your goals and help you grow your ...

Email marketing is a highly effective marketing channel with an impressive return on investment (up to $40 for every dollar spent, on average). However, small business owners must comply with email ...