Campaign Asia

Red Bull gives you wings but can it keep flying high with a health-conscious generation?

Red Bull sold a record 12.67 billion cans in 2024, a 4.4% jump from the previous year, cementing its place as the world’s top-selling energy drink and projecting revenues of US$10 billion in 2025. The ...
CNN

Red Bull team principal Christian Horner fired after 20 years with team

Red Bull team principal Christian Horner has been fired after 20 years with the team, a team spokesperson told CNN Sports on Wednesday. Red Bull did not give a reason for Horner’s firing, but thanked ...
The New York Times

Red Bull after Christian Horner: Why F1 concern runs beyond Verstappen’s future

For the first time in Red Bull Racing’s Formula One history, it has a new team principal. Christian Horner stood at the team’s helm for the past 20 years, since Red Bull took over the Jaguar squad ...
The New York Times

Red Bull has time to decide Verstappen’s 2026 F1 teammate, with several contenders in play

MONZA, Italy — It’s might’ve gone quiet for many teams, but Formula One silly season is still rumbling on. Red Bull has been at the center of these conversations for months, as fans and the paddock ...
Ars Technica

F1’s cruel side is on show as Red Bull to fire Liam Lawson after 2 races

Being Red Bull Racing 1 teammates with Formula 1 driver Max Verstappen is a hard ask. The Dutch driver took his fourth consecutive world championship last year, dominating the sport to such an extent ...