In the next seven years, true augmented reality will likely not become mainstream anywhere, except the automotive industry -- and here are the reasons why. By "true" augmented reality" we mean AR that ...

If you thought the infotainment systems available in today's autos represented the bleeding edge of in-car tech, you haven't seen anything yet. Here at CES, Harman is showing off a new augmented ...

Microsoft’s new HoloLens project has shown the tech world where the future of augmented reality might lead, and according to a Wall Street analyst, Apple is making moves to catch up with its own AR ...

LocFinder is an augmented reality app that boasts it will always let you see which direction is home or find your car, even if you’re halfway across the world. LocFinder costs $0.99 on iTunes and ...

Seatbelt lights, augmented reality. New car features I like this year Detroit Free Press auto critic Mark Phelan tests dozens of new cars every year. Here are some of his favorite new features in 2025 ...

Augmented reality (AR) takes digital images and superimposes them onto real-world views. But AR is more than a new way to play video games; it could transform surgery and self-driving cars. To make ...

There I was on my same street that I’ve driven down for the past 14 years. Except this time I was collecting coins and power boosts as if my block was the setting for a video game. In a way it was a ...

While waiting for the traffic lights to change, your correspondent notices a pair of red warning squares appear on the windscreen. They follow a couple of pedestrians as they cross the road directly ...

ATLANTA, FL, UNITED STATES, April 9, 2025 /EINPresswire.com/ -- BrandXR, a leader in augmented reality experiences, and Glaze Car Wash™ have partnered to launch an ...