Attention in the teen brain follows biological rules, and teachers can work with them to help ensure that students learn.

Attention is a currency. Attention is a business model. But what is attention, really? And what determines what consumers pay attention to? While many factors are at play, marketers can benefit from ...

Feel like you can’t focus? Like you’ll never finish a book again? Like the only way to keep your mind and hands busy is to scroll on social media for hours? You’re far from alone. One body of ...

In an information economy that has seen shortfalls in recent years, efforts to improve focus may be worth paying some mind. Dr. Gloria Mark, psychologist and chancellor’s professor of ...

No, the average human attention span is not shorter than a goldfish's. But research suggests the average attention span may be decreasing, and that may be problematic, says Northeastern University ...

Sustaining attention over long periods affects everything from routine tasks to high-stakes decisions. Whether it is an umpire making a split-second call or a driver glancing at a navigation system, ...

When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it was 2002. Twenty years later, consumer attention has never ...

Ding—that's an all-too-familiar sound, designed to instantly capture your attention. The average adult receives at least 46 push notifications a day from their smartphone—roughly one every 20 minutes ...

Getting attention and validation paid to you can be a great thing — or the thing of nightmares. Some folks really can’t stand having all eyes on them. Others, however, love attention. They love ...