Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When you access Google Analytics, which, according to w3techs, examines over half the ...

We know — bounce rates and marketing analytics can be confusing. You’re getting tons of traffic, but you feel like your bounce rate is high. What should your bounce rate be? What’s a good bounce rate ...

Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics. Google Analytics 4 is introducing three new metrics to the ...

As Google upgrades Google Analytics to its latest version, GA4, it must also update the metrics associated with its tags. UTM tags are a cornerstone of analytics strategy. Their role with digital ad ...

Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content, ...

After installing the best analytics tool on the market, we lost every excuse to ignore our sky-high bounce rate. Our team addressed this issue and succeeded in slashing our bounce rate in half! This ...