Denim drama: Gap and Lucky Brand go viral after American Eagle starts a jeans war

American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ambassador Lamine Yamal and his team won World Cup gold.

Ella Langley rocks Daisy Dukes in stunning American Eagle ad campaign

Country music star Ella Langley is bringing denim back in an important American Eagle summer ad campaign.
SHEfinds on MSN

Hailey Bieber's Gap collab goes viral as fans compare it to Sydney Sweeney's American Eagle ad

Hailey Bieber is taking a brief break from beauty to focus on fashion. The Rhode founder has teamed up with Gap for a limited-edition denim collaboration, and while the collection is already selling out,
E!

American Eagle Breaks Silence on Controversial Sydney Sweeney Jeans Ad

The clothing company—which sparked controversy with its ad campaign starring Sydney Sweeney—has addressed the backlash from critics claiming the company was promoting eugenics by using a play on jeans/genes. "‘Sydney Sweeney has great jeans’ is ...
New York Post

American Eagle shares soar nearly 25% after Trump gushes over ‘fantastic’ Sydney Sweeney ad

American Eagle’s ties to sultry superstar Sydney Sweeney continued to pay massive dividends Monday — as the retailer’s stock surged by nearly 25% after President Trump gave a thumbs-up to her “fantastic” ad. Trump’s approval came after the ...
The Independent

American Eagle’s controversial ad with Sydney Sweeney didn’t help company sell more women’s jeans, report says

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a ...
Psychology Today

Why the American Eagle Ad Is Receiving Backlash from Young People

The recent ad campaign by American Eagle, which featured the actress Sydney Sweeney making a play on the word "jeans," is getting an enormous amount of backlash online. The ad was intended to be cheeky or provocative, but instead came across as divisive ...
New York Post

Sydney Sweeney’s American Eagle ad slammed as ‘Nazi propaganda’ by crazed woke mob over jeans/genes pun

Leftist TikTok is in full pitchfork-and-torch mode after a new ad for American Eagle jeans featuring actress Sydney Sweeney used a play on words, with some claiming it’s full-on Nazi propaganda. The ad features Sweeney, 27, clad in a pair of the brand ...
Forbes

American Eagle Scores Win With Travis Kelce Collaboration, Timed Perfectly To Swift Proposal

American Eagle launched a timely collaboration with Travis Kelce's Tru Kolors streetwear, capitalizing on his heightened popularity. This strategic move helps AEO pivot from recent ad controversies, emphasizing inclusivity through a diverse athlete ...