Profit and performance targets are the “biggest enemy of creativity” in advertising, according to an exclusive Campaign survey of more than 1,200 industry executives around the world. Campaign’s ...

Picture this: Scrolling on Instagram, you come across a video of a woman recounting a deeply personal story. After escaping domestic violence, she was able to shop for high-quality clothes to begin ...

We’ve stopped selling stuff and started selling puff, the line goes, evidenced by campaigns like "Fearless girl", which prefigured accusations of racism and profiteering; or by grandiose political ...

Lindsey has bridged creativity and strategy to drive results for over 20 years. She is VP of Brand Strategy and Marketing at Healthgrades. Today, consumers want to connect with who a company is—and ...

Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you ...