When people look back on 2025 beauty, what will the era be typecast as? Probably a year defined by its in-betweenness. Oh, and blush blindness. After the whiplash of early-2020s E-girl makeup followed ...
Gap’s latest campaign starring the TikTok-born group Katseye and American Eagle’s denim ads with actress Sydney Sweeney may seem like they’re sending two very different messages—the latter ...
Forbes contributors publish independent expert analyses and insights. Laia Farran Graves is a journalist and stylist specializing in luxury. This season’s makeup focuses on skin wellness, color, and ...