For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider Centro as “a television set that’s ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

Addressable advertising will enable advertisers to better target TV audiences better. There are a several addressable TV advertising tests happening this year. (Photo by Harry Trump/Getty Images) ...

Linear addressable TV promises the ability to target audiences at the household level, comparable to streaming. But addressable TV also has a bunch of kinks to work out before buyers can take full ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction ...

NEW YORK—Addressable advertising on TV is the number one priority in 2021 for nearly half of the brands and agencies surveyed in a new study called “The Transformation of Television: Embracing the Era ...

Commercial noise is all around us. Pressure on people’s attention has never been more intense, and the debate about the effectiveness of advertising is reaching new levels given that individuals can ...

Finecast – WPP’s response to the changing TV ecosystem – offers brands unique growth opportunities with a suite of advanced TV products in addressable TV. We wanted to shine a light on the variety of ...

LONDON—The global addressable TV sector is set to continue its rapid growth with the $56 billion 2023 global spend set to rise by more than 50% to $87 billion by 2027, according to a new report on the ...

Addressable has raised $6 million in funding for its Web3 growth marketing business, which handles paid ad campaigns for Web3 companies. The deal is the second round of funding this year, bringing its ...