Add Yahoo as a preferred source to see more of our stories on Google. There aren’t many vodka brands more well-known than Sweden’s Absolut Vodka. It’s beloved for its classic vodka as well as its ...

NEW YORK, Feb. 4, 2025 /PRNewswire/ -- As a brand born to mix, Absolut continues to set the standard for vodka cocktails with the launch of new Ready-to-Serve (RTS) and Ready-to-Drink (RTD) flavor ...

Coca-Cola and Pernod Ricard are teaming up to launch a new ready-to-drink premixed cocktail beginning in select European countries next year. The drink contains a mix of Absolut Vodka and Sprite, two ...

In November 1981, a spirits importer called Carillon did something that, at first blush, seemed ordinary: It bought a half-page ad in a magazine. Carillon held the U.S. distribution rights for Absolut ...

Forbes contributors publish independent expert analyses and insights. Emily writes about what’s in your glass and why it matters. Absolut Vodka is bringing Andy Warhol’s iconic art back into the ...

Absolut Vodka, a Pernod Ricard company, is returning to Coachella with both virtual and on-site activations, per information shared with Marketing Dive and a press release. The multifaceted marketing ...

Absolut Vodka and Tabasco have teamed up to launch a new spicy, chili pepper–flavored vodka, called “Absolut Tabasco.” According to the press release, Absolut Tabasco is made by blending Absolut Vodka ...

This article is published in partnership with: Absolut is already committed to a carbon neutral distillation process, but now it’s aiming to bring even more transparency to that process. And they’re ...

Absolut has boasted some of the most creative and successful campaigns ever. Now, it’s shifting focus to live events and legendary parties. In 2012, Absolut worked with the electric dance music trio ...