As part of our branding practice at Forty, we often work with clients to identify (or overhaul) their company’s core values. The biggest problem we see is that companies habitually choose the same ...

Effective communication is a hallmark of intelligence. It involves not just what you say, but how you say it. Smart individuals often choose their words carefully, prioritizing clarity, precision, and ...

Pairing simple words with their opposites is an easy way to increase a child's vocabulary. Understanding the connection between a pair of antonyms is useful for a child's understanding of both words.

Cambridge Dictionary has put it out to the universe, naming “manifest” as its word of the year for 2024. Popularized by celebrities such as singer Dua Lipa, “manifest” refers to the practice of using ...