The Edsel has never been a hit, but like many other short-lived nameplates, it has become particularly desirable in the world of collectors. Finding an original Ford Edsel in good shape isn't easy.

If I could sum up the Edsel automobile division in one sentence, it would be "a major industry flop that cost Ford over $250 million." That's over $2 billion in 2026 dollars. But that's not to say ...

Edsels weren't always ugly. Or at least, it wasn't always the popular consensus that Edsels were ugly. Before the name became synonymous with failure and before Time magazine wrote that it resembled ...

Ford’s plans for a new line of cars named in honor of Henry Ford’s son Edsel were announced in February 1957. Edsel was to be a second Ford Motor Co. brand to win customers away from General Motors’ ...

On Nov. 19, 1959, Ford discloses plans to end production of the Edsel. Code-named the E-car, the Edsel had been introduced on Sept. 4, 1957, or E-Day, to slot between Mercury and Lincoln. It was a ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Apparently, the FoMoCo marketing team was overly optimistic about the new Edsel line as they penned the brochure for 1959 ...

A look at the 1958, 1959, and 1960 Edsel models, highlighting their place in automotive history and the details that set each ...

Cars are "cool" for one of two reasons; either it's a cool looking car or it has a very cool backstory. Well, one would have to say this 1959 Edsel Ranger has a little bit of the first part along with ...

Edsels like this 1959 Corsair convertible may enjoy retro cachet these days, but the car was an unpopular and costly flop in its own time. Image courtesy of Matthew Brown 1957: It's E-day, as Ford ...

I saw this week that Butch Bovenschen III from Bloomfield had died. He was 79 and a dedicated member of the Greene County-based Classic Cruisers Car Club who surely read My Favorite Ride on occasion.