Nike has enlisted Sha’Carri Richardson and Latto to promote its latest NOCTA line. The pair act as the proprietors of a ...

In an industry where collaborations often feel forced, Latto ‘s latest venture with Drake’s NOCTA label breaks the mold. The ...

The short includes an appearance by Olympian and track star Sha’carri Richardson, who makes a brief cameo while sharing that ...

Drake called in Latto and Sha’Carri Richardson to promote his new Nike Nocta AF1s. Drake teamed up with Latto to promote his Nocta Nike Air Force 1s. Latto kicked off the partnership by launching “Big ...

The Wildcats are dressed for success ahead of Saturday’s rivalry showdown with the Louisville Cardinals. Over the years, ...

Kerr Kriisa called Lamont Butler‘s performance against Louisville a “masterpiece” in a hilarious photo he sent out through ...

Some fans attributed this to their prior collaboration, “Housekeeping Knows” from Drake’s “100 Gigs” leak earlier this, ...

After suing UMG for their support of Kendrick Lamar’s smash hit, “Not Like Us,” Drake has become the least liked rapper in ...

Drake's Nike sublabel NOCTA has put out multiple new models, but the sneaker community loves classic silhouettes. That is why fans will soon be treated to more colorways of the NOCTA x Nike Air ...

Drake and Matte Babel’s NOCTA is tapping in with none other than Big Mama herself – Latto – as well as speed queen Sha’Carri ...

The Kobe 9 Elite High Protro Bright Crimson and Emerald Green is set to drop on December 12th at 7:00 AM PST for a retail price of $240. Pick up a pair via the Nike SNKRS app or aftermarket sites like ...

The revival of Drake’s Air Force 1 Low comes after his Nocta Hot Step 2 silhouette debuted in the spring. Additional colorways for the Air Zoom Flight 95-inspired model have since followed, but ...