The Blue Oval says dealer showroom traffic is up "by double digits." But what happens when existing inventory runs out?

So color pretty much everyone surprised when, the day after the latest tariffs went into effect, Ford rolled out a splashy ...

Some have speculated that Ford’s employee pricing initiative is a way to get folks to buy vehicles from the manufacturer. Q1 of 2025 saw a 1 percent sales dip in Ford vehicles. This could be ...

Ford introduced employee pricing for all US buyers but dropped promotional financing options. Several Ford models also lost ...

"We will not change the price of any vehicle currently in inventory through June 2," the company said in a statement.

The memo came from Andrew Frick, who is president of Ford Blue and Model E. Frick acknowledged that, while the employee ...

While Maverick premium trim packages can go as high as $42,000, the video entices buyers with a $29,900 sales price. Other videos touting the Ford employee pricing deal talk up similar discounts for ...

Ford Motor is warning it will likely have to increase prices on new vehicles arriving at dealerships this summer, if President Trump doesn’t back off his tariff plan. The Dearborn, Mich.-based automak ...

Ford is one of America's oldest automakers and one of the oldest in the world, popularized for being the first to effectively ...

Ford Motors' offer to prospective consumers applies to certain models and is in effect until June 2, the automaker announced.

It took one day for Stellantis to join Ford in offering discounts on new vehicles as the auto industry grapples with the ...

The promotion will run through June 2 and applies to most 2024 and 2025 Ford and Lincoln models, offering what’s known as A-Plan pricing—typically reserved for Ford employees and their families. Under ...