LSU football head coach Brian Kelly made waves on Friday when LSU announced that Kelly would match donations to LSU's NIL collective up to a million dollars. Kelly cannot donate directly to the NIL collective,

LSU Tigers head coach Brian Kelly did not leave Notre Dame two years ago to put up subpar seasons in which his team isn't in the postseason conversation. He has been adamant about the fact that he came to Baton Rouge to compete for national championships,

LSU coach Brian Kelly and his wife, Paqui, will personally match up to $1 million in contributions to the Tigers' name, image and likeness collective with a gift to the Tiger Athletic Foundation's Excellence Fund.