Apple has seemingly changed the marketing strategy for the iPhone 16 lineup and other products amid the delay in releasing ...

Apple Inc.’s top executive overseeing enterprise sales and the western European market is planning to depart the company ...

According to Counterpoint Research, Apple overtook Samsung to become the top smartphone brand worldwide in the first quarter ...

Apple is looking to synthetic data to boost its AI models while maintaining data privacy of its users as it races to catch up ...

Analysts projected iPhone prices could increase by more than 40% before the White House at least temporarily carved out ...

In-screen cameras, foldable screens, blood pressure tracking -- we round up all the rumors surrounding Apple's next-gen ...

Apple Inc. will begin analyzing data on customers’ devices in a bid to improve its artificial intelligence platform, a move ...

Amazon’s latest iPhone deals include an unusual thing: discounts on refurbished models of the latest iPhone 16 Pro.

Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ...

Apple will technically match artificial sentences with the contents of your email to fix its AI. The company says users' ...

Planes filled with iPhones have been leaving the Chennai airport in southern India for months, a last-ditch effort by Apple ...

Smartphones and laptops are among items exempt from recent China tariffs, but Commerce Secretary Howard Lutnick says more ...