Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns.

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3% of Delta’s domestic ticket prices are now determined by artificial intelligence,

Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could fundamentally transform how passengers pay for flights.