Toyota will keep running its operations as it has been and focus on bringing down fixed costs, it said on Monday, not expressing any intention to raise vehicle prices in response to U.S. President Donald Trump's tariffs.
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Car companies like Ford and Dodge-owner Stellantis are responding to Trump's auto tariffs with discounts, fees, and production stoppages.
Toyota: The automaker has no plans to raise vehicle prices in the United States for now, even though the US remains its biggest market.
Carmakers are likely to face higher costs regardless of how they respond to President Trump’s 25 percent tariffs on cars and auto parts.
Japan has been emphasizing the investment that its firms have made in the U.S. economy, in its bid to secure tariff exemptions. The Asian nation has been a promoter of free trade, salvaging negotiations on a trans-Pacific free trade deal from collapse after the United States withdrew during Trump's first term.
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The U.S. has often pursued protectionism to boost economic growth. But history shows that this approach can backfire.
Stocks of hybrids are low at Toyota dealers across major markets, including the U.S., Japan, China and Europe.
The U.S. was Toyota’s largest market in 2024, with a volume of 2.3 million vehicles sold. As of now, the automaker has expressed no intention to alter its pricing strategy in response to the new tariffs, choosing instead to focus on reducing fixed costs.
Just hours after taking effect, President Donald Trump’s 25% tariffs on imported cars are already reverberating around the globe.